Fragrance brand and packaging design through Osmo — an AI-powered fragrance development platform that combines olfactory science, master perfumers, and end-to-end manufacturing to help brands create and launch custom fine fragrances.
Brand identity and packaging for Uproot Pantry, an emerging clean breakfast brand.
The Wonderful Company is one of the largest privately held companies in the U.S., with a portfolio spanning FIJI Water, POM Wonderful, Wonderful Pistachios, Wonderful Halos, Justin Vineyards & Winery, and more.
Led creative across brand identity, packaging, environmental design, and events — touching nearly every corner of the portfolio from concept through production.
ART DIRECTION, BRANDING, LOGO DESIGN, PACKAGING, CONCEPTING, PRODUCTION, PRODUCT DESIGN, PROJECT MANAGEMENT, EVENT DESIGN, ENVIRONMENTAL DESIGN, DIGITAL DESIGN
An update for the Wonderful company rebrand.
An update for the Wonderful company rebrand.
Brand extension for The Wonderful Company's philanthropic work in education.
Brand extension for The Wonderful Company's philanthropic work in education.
Part of the Wonderful company rebrand.
An update for the Wonderful company rebrand.
An update for the Wonderful company rebrand.
Designed building signage
Wonderful's prior name
Part of the Wonderful company rebrand
Signage for the community center by Wonderful Company.
Environmental signage for The Wonderful Company's philanthropic work in education.
Designed and played key role in the conception to production phases for FIJI Water's rebranding in 2015.
Contributed to the selection of raw materials, packaging design, labeling, and development of standardized branding guidelines
Directed production and quality oversight of on-site domestic and international printing and production press checks.
BRANDING, LOGO DESIGN, PACKAGING, CONCEPTING, PRODUCTION, PROJECT MANAGEMENT
Worked on the NEW Fiji packaging update.
Worked on and finalized art files, hero images and updates
Worked on and finalized art files, hero shipper images, and updates.
Worked on and finalized kraft boxes art files, hero images and updates.
Worked on and finalized art files and updates.
Led brand standardization and identity extensions for Justin Vineyards across packaging, gifting, signage, and special projects. Oversaw press and production checks with domestic and international partners.
ART DIRECTION, BRANDING, PACKAGING, CONCEPTING, PRODUCTION, PROJECT MANAGEMENT, ENVIRONMENTAL DESIGN
Package Design / Branding / Brand Extensions
Wine Enthusiast Winery of the Year callout
Exclusive wooden box with metal inlay for club members.
Branded serveware
Designed training manuals for Marc Jacobs' Fall '17 and Resort '18 collections — printed and distributed to store associates globally.
ART DIRECTION, BRANDING, PRODUCTION, PROJECT MANAGEMENT, COPY CREATION
Led brand standardization and identity extensions for Landmark Vineyards Vineyards across packaging, gifting, signage, and special projects. Oversaw press and production checks with domestic and international partners.
ART DIRECTION, BRANDING, PACKAGING, PRODUCTION, ENVIRONMENTAL DESIGN, PROJECT MANAGEMENT
Package design, branding and brand extensions
ART DIRECTION, BRANDING, LOGO DESIGN, PACKAGING, CONCEPTING, PRODUCTION, PROJECT MANAGEMENT
Led the standardization of packaging for Wonderful Pistachios, the world's largest grower and processor of pistachios, ensuring brand consistency across all SKUs, from film to corrugate materials.
Created tailored design standards for retail and club channels, ensuring cohesive branding across all internal and external materials, including licensing partnerships, and signage.
ART DIRECTION, BRANDING, PACKAGING, CONCEPTING, PRODUCTION, PROJECT MANAGEMENT, ENVIRONMENTAL DESIGN
BRANDING, PACKAGING, CONCEPTING, PRODUCTION
Played a key role in the conception-to-production launch of Wonderful Halos in 2013 — a full brand build developed under an accelerated timeline, backed by a $100M marketing budget, spanning brand identity, packaging, signage, and special projects.
ART DIRECTION, BRANDING, LOGO DESIGN, CONCEPTING, PRODUCTION, PACKAGING
Preliminary sketch concepts for Halos logo
Preliminary Halos brand character designs
Contracted by Graj+Gustavsen (NYC) to concept branding and packaging for a Kraft Heinz × Food Network collaboration. Developed national distribution concepts across dressings, meal kits, and sauces.
ART DIRECTION, BRANDING, LOGO DESIGN, PACKAGING, CONCEPTING
Mise en place design of cooking instructions
Mise en place design of cooking instructions
Mise en place design of cooking instructions
Concepts
Concepts
Concepts
Led branding and packaging for POM Wonderful, spanning line extensions into POM Blends and POM Tea, alongside signage and special projects.
ART DIRECTION, BRANDING, ENVIRONMENTAL DESIGN, PRODUCTION, PACKAGING
Package Design & Brand Extension
Package Design & Brand Extension
Package Design & Brand Extension
Packaging & Brand Extension
Designed the entrance for the POM Wonderful plant.
BRANDING, IDENTITY, PACKAGING
Refreshed branding and packaging solutions
A collection of AI-generated concepts, presented exactly as created, with no post-production editing.
