The Wonderful Company is a vertically integrated company that includes Teleflora, FIJI Water, Pom Wonderful, Wonderful Almonds, Wonderful Pistachios, Wonderful Halos, Wonderful Sweet Scarletts, Suterra, Neptune Shipping Lines, Justin Vineyards & Winery and Landmark Vineyards.
ART DIRECTION, BRANDING, LOGO DESIGN, PACKAGING, CONCEPTING, PRODUCTION, PRODUCT DESIGN, PROJECT MANAGEMENT, EVENT DESIGN, ENVIRONMENTAL DESIGN, DIGITAL DESIGN
An update for the Wonderful company rebrand.
An update for the Wonderful company rebrand.
Brand extension for The Wonderful Company's philanthropic work in education.
Brand extension for The Wonderful Company's philanthropic work in education.
Part of the Wonderful company rebrand.
An update for the Wonderful company rebrand.
An update for the Wonderful company rebrand.
Designed building signage
Wonderful's prior name
Part of the Wonderful company rebrand
Signage for the community center by Wonderful Company.
Environmental signage for The Wonderful Company's philanthropic work in education.
Designed and played key role in the conception to production phases for FIJI Water's rebranding in 2015.
Contributed to the selection of raw materials, packaging design, labeling, and development of standardized branding guidelines
Directed production and quality oversight of on-site domestic and international printing and production press checks.
BRANDING, LOGO DESIGN, PACKAGING, CONCEPTING, PRODUCTION, PROJECT MANAGEMENT
Worked on the NEW Fiji packaging update.
Worked on and finalized art files, hero images and updates
Worked on and finalized art files, hero shipper images, and updates.
Worked on and finalized kraft boxes art files, hero images and updates.
Worked on and finalized art files and updates.
Led the standardization and brand extensions for Justin Vineyards in Paso Robles, CA.
Conducted press and production checks both domestic and internationally.
ART DIRECTION, BRANDING, PACKAGING, CONCEPTING, PRODUCTION, PROJECT MANAGEMENT, ENVIRONMENTAL DESIGN
Package Design / Branding / Brand Extensions
Wine Enthusiast Winery of the Year callout
Branding of winery tasting room and Winery of the Year graphic
Justin Wine Society entrance before
Justin's Wine Society entrance signage and design.
Servingware branding
Justin 3 bottle box exclusively for club members. Wood with metal inlay.
6 Bottle box of Isosceles Reserve for Justin's Wine Society
I designed their training manual for Fall '17 and Resort '18 collections that were printed and sent to their global store associates.
ART DIRECTION, BRANDING, PRODUCTION, PROJECT MANAGEMENT, COPY CREATION
Designed various branding, packaging, and environmental signage for Landmark Vineyards in Paso Robles, CA.
Conducted press and production checks both domestic and internationally.
ART DIRECTION, BRANDING, PACKAGING, PRODUCTION, ENVIRONMENTAL DESIGN, PROJECT MANAGEMENT
Package design, branding and brand extensions
ART DIRECTION, BRANDING, LOGO DESIGN, PACKAGING, CONCEPTING, PRODUCTION, PROJECT MANAGEMENT
Led the standardization of packaging for Wonderful Pistachios, the world's largest grower and processor of pistachios, ensuring brand consistency across all SKUs, from film to corrugate materials.
Created tailored design standards for retail and club channels, ensuring cohesive branding across all internal and external materials, including licensing partnerships, and signage.
ART DIRECTION, BRANDING, PACKAGING, CONCEPTING, PRODUCTION, PROJECT MANAGEMENT, ENVIRONMENTAL DESIGN
Designed and played key role in the conception to production phase of Wonderful Halos launch in 2013.
ART DIRECTION, BRANDING, LOGO DESIGN, CONCEPTING, PRODUCTION, PACKAGING
Preliminary sketch concepts for Halos logo
Preliminary Halos brand character designs
Graj+Gustavsen, in NYC, brought me in to concept branding and packaging for a Kraft Heinz project with Food Network. National distribution of new dressings, meal kits and sauces were created.
ART DIRECTION, BRANDING, LOGO DESIGN, PACKAGING, CONCEPTING
Mise en place design of cooking instructions
Mise en place design of cooking instructions
Mise en place design of cooking instructions
Concepts
Concepts
Concepts
My role with the iconic POM Wonderful was branding, brand extension, internal/external assets, and signage.
ART DIRECTION, BRANDING, ENVIRONMENTAL DESIGN, PRODUCTION, PACKAGING
Package Design & Brand Extension
Package Design & Brand Extension
Package Design & Brand Extension
Packaging & Brand Extension
Designed the entrance for the POM Wonderful plant.
A collection of AI-generated concepts, presented exactly as created, with no post-production editing.
Designed various digital and marketing collateral for events in finance, pharmaceutical, marketing, life sciences, and more.
DIGITAL DESIGN, EVENT DESIGN, ENVIRONMENTAL DESIGN
Social media ad
Web banner
Web banner
Illustrations
BRANDING, IDENTITY, PACKAGING
Refreshed branding and packaging solutions
